Investments for

Fun, Sense and Profit


Stratel AS is a family owned Norwegian investment and development company, founded in 1976 by Reidar Lorentzen. Stratel invests in entrepreneurs and companies with high ambitions, positive impact and a promising value potential. We invest in both startups and more mature businesses.

Our investment philosophy is for Fun, Sense and Profit. 


Fun: Passion is a driving force and essential for what we invest in and who we work with. The synergi between the two makes it fun. Good partnering, with people we respect, is a condition for success and for the survival of our passion.


Sense: Signals our preference for companies and solutions with a clear positive impact on society. 


Profit: Is a must in order to obtain sustainability. Profit enables us to take risks, bear losses, make alternative choices, stay independent and participate in philanthropy. 


As an investor, our aim is to be an active, competent and good owner in our portfolio companies.

We do have a long-term view of our investments. Our exits are a result of what we find right for the company, our partners and our own interests. Stratel has obtained several successful exits. Examples include Zoomit/Kelkoo (sold to Yahoo), Daldata (today Duett), Fineart and Rørosmeieriet (partial).  


Our current investments include: 

reMarkable: It's the worlds thinnest tablet and it feels like paper. For better focus, writing and thinking.

ZEG PowerEfficient and flexible production of hydrogen and/or electricity with 100% CO2 capture. 

Mentis CuraLeading in AI and data-driven brain health. 

No Isolation: Innovative tailored communication tools (AV1 and KOMP) that reduce social isolation.

Diffia: AI-assisted digital healthcare application that increases medical staff efficiency. 

HotelOnlineGame changing online booking solution for hotels in frontier markets. 

Huddly: Intelligent camera platform for amazing collaborative capabilities. 

Aims Innovation: AI-Powered application performance monitoring solution. 

Funding Partner: Connecting SMEs that want to borrow with investors seeking good returns. 

Smart Cylinders: An IoT solution that simplifies gaz delivery service and reduces transport costs. 

MinuendoHearing protection with uncompromised natural sound. 

Tempogene: Employs epigenetics to help create next generation sustainable aquaculture.

MIXMOVE: An innovative award-winning software solution for green logistics operations.

Beefutures: A next generation beehive and a bee index data platform.

Listen: A hearable device that allows you to take control of the noise in your world.

Rendalsfisk: Land-based farming of arctic charr. Invested through Hawk Seafood.

Rørosmeieriet: Norway´s leading producer of organic dairy products. 

Røros Bryggeri og Mineralvannsfabrikk: Craft Beer and bubbling mineralwater with natural ingredients.

Sprell: Retail chain and webshop specialised on quality toys and products for children. 

Berlin Property Invest: Property development in central Berlin. 

Stratel participates in Founders Fund 2, StartupLab FoundersKatapult Accelerator Fund 2

Antler East Africa Fund 1, Cocoon Capital ll LP and Norselab.

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In addition to our credo for Fun, Sense and Profit, our logo also symbolises important values and is inspired by the life of the bees and their honeycomb: 

The bees positive impact and contribution for our sustainability is well known. The secret behind the shape of their honeycomb is less known. By using a hexagonal shape, they master to store the most amount of honey using the least amount of resources. The ingenuity behind this construction has been known since ancient times (BC) and regarded as a masterpiece of engineering. However, the honeycomb conjecture, was first proven in 1999 by the American mathematician Thomas C. Hales. 


For us, the honeycomb cells symbolises innovation, positive impact and sustainability, and the honeycomb construction itself symbolises productivity and superiority. All these are characteristics we find important and are looking for.

Stratel and our family has a long tradition for supporting social entrepreneurship and charity with grants and pro bono engagements. One channel for these activities is the family established Lobo Foundation (web). 


Stratel AS
Ivar Aasens vei 11
0373 Oslo

Eline Synneva Lorentzen Ingstad, CEO
Cell: +47 90035892
Reidar Lorentzen, Chairman
Cell: +47 90116011
Enterprise number: NO 934 660 196